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If, in a downtrend, breadth reverses before the major averages, it could be a significant indicator that the market is close to bottoming. There are several ways to measure breadth. The cumulative advance-decline line is the most popular way of measuring breadth. It is a non price measure of the trend of the market. Starting with an arbitrary number such as 1,000, the analyst takes the difference between the issues advancing and the issues declining. If more issues advanced than declined, add this difference to the starting line.

DEFENSIVE INDUSTRIES These industries have relatively stable ROE. Since defensive industries tend to do relatively well during recessions, this category includes blue-chip and income stocks. These are actually overlapping categories. For example, the term blue-chip denotes shares of top investment quality companies, which maintain earnings and dividends through good times and bad. This record usually reflects a dominant market position, strong internal financing and effective management. In both the United States and Canada, some consumer stocks have generated such stable longterm growth that they are considered defensive.

Classifying Industries by Competitive Forces Michael Porter, in his book Competitive Advantage: Creating and Sustaining Superior Performance, described five basic competitive forces that determine the attractiveness of an industry and the changes that can drastically alter the future growth and valuation of companies within the industry. 1. 2. 3. 4. 5. The ease of entry for new competitors to that industry: Companies choose to enter an industry depending on the amount of capital required, opportunities to achieve economies of scale, the existence of established distribution channels, regulatory factors and product differences.

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