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By PROF. DR. WILHELM SCHMEISSER; LYDIA CLAUSEN; MARTINA LUKOWSKY

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The tangible returns, the profits, are manifested in several ways. Direct sales may increase, although there is little widely available evidence at the moment that this is applicable to all product groups. Some companies have successfully marketed environmentally related products and increased their market share through so doing. 25; see Chapter 4). g. 30). e. as more inclined to buy 'green' products than appears from sales figures; organic produce seems to have fared particularly badly in this respect (Eden 1992).

4ยด08dc20 96-16207 CIP British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN 0-471-94872-1 Typeset in 10/12pt Ehrhardt from author's disks by Mayhew Typesetting, Rhayader, Powys Printed and bound in Great Britain by Biddles Ltd, Guildford and King's Lynn This book is printed on acid-free paper responsibly manufactured from sustainable forestation, for which at least two trees are planted for each one used for paper production.

With the rising tide of public environmental interest in the 1980s came an expansion in publications attempting to establish this connection. g. to buy recycled products, to recycle their own domestic waste and to write to their MP about road-building schemes. The consumer-pusher par excellence is Elkington and Hailes' The Green Consumer Guide, which in 1988 reached the non-fiction bestseller lists in the UK within four Page 12 weeks of its publication (The Economist 1990, 8 September supplement).

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